Ravco Foods

The distribution is planned with metrics which is the only way for us to know if a project is viable. It includes the following:

• Capacities, certifications, sustainable competitive advantages, ethical values
• Marketing, positioning, brand management, budgets
• Launch Range and timing
• Sales, coverage, key accounts, retails, relations, merchandising, brand plan execution
• Distribution, logistics, warehouse, online deliveries, direct-to-store deliveries, tracking
• Technology, data exchange, monitoring, software, extranet
• Network, organization
• Food Safety, compliance, regulations updates, products recalls

Once all the requisites are measured, met and controled, we activate our direct network to sample pilot and scale to the selected layers.